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Benefits of Paper Packaging

Benefits of Paper Packaging

by | Oct 20, 2020 | Uncategorized

Years after years, the world has seen benefits of paper packaging and India has sincerely put efforts to get rid of plastic and ditch harmful plastic material that endangers biodiversity. Today, the entire population is aware about the harm plastic usage brings, and several efforts are made to replace plastic with more nature friendly and durable material. One such effort has also been initiated by big beauty brands of India. In this article we will focus on how these major beauty brands are incorporating paper for their packaging needs and the ways in which they are trying to reduce plastic pollution. 

 

“Beauty belongs on the face and plastic belongs to trash!” These major beauty brands are showing the right way to do this. How? Keep reading.

Forest Essential Packaging

 

 

forest essential packaging

Forest essentials has collected all praises from the time it was launched because of their use of only natural elements in their products. They’ve been applying the similar formula for their packaging as well. 

Forest essentials uses FSC certified paper for making biodegradable outer packaging cartons.

They replaced their plastic carry bags with canvas bags. 

Plastic bubble wrap is replaced with recyclable paper inside the cartons. Paper is a superior  replacement for plastic bubble wrap to provide durability while transporting and handling of prodcuts. 

Shrink wrapping film usage was put to an end as well. 

In order to put a stronger hold on their existing plastic needs, they introduced an offer for the customers.They launched an offer to bring back any five empty bottles of forest essentials products, and in return customers can pick any one 50ml sample from their travel minis, as a complimentary gift. 

This smart tactic helped Forest essentials to reduce plastic usage and led to increase in customers. 

The Body Shop

 

bodyshop packaging

Known for their vegan and cruelty free products, the body shop is aiming high to achieve a minimum 75% PCR by 2022.

https://www.kivo.nl/en/knowledge-base/what-is-pcr-plastic/#:~:text=PCR%20is%20short%20for%20post,the%20world’s%20largest%20waste%20stream. 

 

(Currently this brand has a pcr of 10% .)

 

To achieve an eco-friendly tag for their brand, the body shop has already introduced the following bottles, made with 75% PCR from June 2019 :

  • 49 bath and body fragrance shower gel

  • 27 bath and body fragrance body lotions

  • 20 face wash, mist, toners

  • 17 shampoo and conditioners

  • 6 hand gel cleansers

 

 

nykaa packaging

Nykaa is India’s one of the leading beauty brands and a famous online platform that sells beauty and cosmetic products. 

Being India’s largest online retailers of beauty products, nykaa is actively working towards reducing and recycling plastic and plastic waste. 

Nykaa has sought help from their customers to help them recycle a large portion of their plastic junk. The customers are provided with three options through which they can help. 

  • Drop the plastic junk at designated municipal bins.

  • Drop it at CPCB designated collection. https://cpcb.nic.in/e-waste/

  • Send it to Nykaa warehouse. 

 

Nykaa is also cutting their plastic usage by using reusable and degradable outer packaging for their soaps. 

 

Everyday awareness about the harmful effects of plastic, is forcing consumers to demand for a more sustainable packaging. According to the CEO of forest essentials, India will soon see a revolution in the packaging industry, and the shift is definitely towards paper and biodegradable packaging.

 

Source:

https://www.packaging-gateway.com/news/forest-essentials-ril-partners-to-recycle-plastic-waste-packaging/#:~:text=With%20regard%20to%20its%20efforts,bubbles%20with%20air%2Dfilled%20pouches.

 

https://www.thebodyshop.in/packaging-at-bodyshop

https://www.nykaa.com/pollution-control-compliance

Benefits of paper packaging at All Tech Printpack

 

At All Tech Printpack, we aim to promote the benefits of paper packaging to deliver environment-friendly, biodegradable paper packaging at a pocket-friendly cost.

Click here to read more blog post by All Tech Printpack

Growth of Paper Packaging Industry

How to pick the right packaging

Click here to contact us.

Prachi Vasava

How to pick the right packaging

How to pick the right packaging

by | Oct 18, 2020 | Uncategorized

How to pick the Right Packaging

In our previous blogs, we’ve stressed enough about the importance of packaging. Custom packaging is a modern tool that helps attract customers. Often many brand owners neglect the importance of custom packaging and get it all wrong, which in return gives them a blow of low sales. In this article, we are going to share a detailed breakdown of tips that one needs to keep in mind before getting custom packaging done. 

Figure out the exact idea of the kind of packaging you want.

There are several factors that are important to recognize while deciding the right custom packaging for your brand. Factors such as durability and shape of the packaging and which paper material is best suitable for your product, a large portion of custom packaging depends on these small factors and in order to pull off a good packaging, it is important to implement them right. 

  • Picking the right suited paper material

how to pick the right custom packaging

  • Shaping and Designing your dream Packaging

 

How to give a perfect shape and design to your packaging box? Contact All Tech Printpack and you’ll know. 

Keeping puns aside, the shape and design of your packaging do attract customers if done right. It’s common sense that one cannot use an oddly shaped box to serve and deliver a perfectly shaped product. The key is to make sure that the customers do not face difficulty in carrying or opening the package. The more frustration the customers face while dealing with the packaging, the less are the chances of them buying the product again. 

When it comes to picking a design, novelty and practical designs go hand in hand. The current customer trend shows the inclination towards fancy yet intelligent designs. Designs create an impression about your brand impression in the customer’s head. Understanding human psychology, major brands spend a fortune in getting their brand design right. For a simple design like Pepsi’s logo, the brand spent a whopping $1 million to create it. 

https://medium.com/@inkbotdesign/top-10-most-expensive-logo-designs-rebrands-ever-402ea80d8f0b

growth of paper packaging

Example: A red color paper tray is attached with a brown paper bag, which can be separated to make it a separate tray and serve the food. 

McDonald’s emphasizes on the use of recyclable paper cups in every restaurant. thus aims to use 100% sustainable paper packaging by 2025. 

  • Know your audience

To attract a wide range of audiences, it is important to be informed about their market areas. https://en.wikipedia.org/wiki/Market_area

Create packaging that serves the audience belonging to both, niche and mainstream markets. https://www.ukessays.com/essays/marketing/niche-market-and-mainstream-market-marketing-essay.php#:~:text=A%20niche%20market%20is%20a,specific%20segments%20of%20the%20population.&text=In%20a%20Mainstream%20Market%2C%20products,available%20to%20the%20general%20public.

 

In addition to this, the information that you print on your packaging also serves as a helping hand in attracting more crowds. 

 

            

picking up the right packaging

Learn how to Pick the right packaging at All Tech Printpack

Our printing firm All Tech Printpack is equipped to serve you with all the above custom packaging requirements and much more. 

To get more insights on packaging read our blogs

Growth of Paper Packaging Industry

Importance of colors in Brand

Kindly visit or contact us to know more. 

Growth of Paper Packaging Industry

Growth of Paper Packaging Industry

by | Sep 4, 2020 | Uncategorized

Growth of paper packaging.

When the world is inching towards new revolutions, every business is adapting the latest trends. The paper packaging industry has shown exponential growth over the period of the last few decades. It is used as an alternative to various packagings such as plastic packaging, metal packaging and glass packaging as it turns out paper packaging is quite inexpensive and environment friendly. 

The current market demands an eco-friendly packaging that suits the customer’s needs. Keeping this in mind, many big brands are shifting toward paper packaging. 

We at All Tech Printpack, Chandigarh strive to provide insights about paper packaging keeping the client’s interest in our mind.

In this article, we’ll tell you about some of the major brands and companies which have initiated paper packaging in their day to the day supply chain and how they are observing a tremendous growth in paper packaging in sales. 

  • L’Oreal knows the science of innovation! 

L’Oreal has the crown of the world’s largest cosmetic company apart from delivering uncompromising products, this cosmetic brand is putting the same efforts to raise creativity in its packaging, taking along the ‘go green’ motto. 

Seed Phytonutrients a division of L’Oreal USA, started paper packaging for their shampoos and conditioners. They made waterproof bottles for shampoo and conditioner from recycled and compostable paper. The company is managing its industrial waste by introducing paper made bottle pump!

Giving their green initiative a start from their shampoo and conditioner bottles, the company is setting goals to introduce more paper for its packaging in the coming years.

Get the in-depth analysis of their paper packaging at allure.

growth of paper packaging loeral

  • Mcdonald’s topping their game in food and paper usage.

 

 With 38,695 restaurants worldwide, McDonald’s is making a huge impact by reducing the usage of plastic.

They use FSC (Forest Stewardship Council) certified 8500 tons of paper packaging every year in Taiwan alone. 

Mcdonalds introduced paper bag-tray packaging in 2015 which was designed to reduce the usage of plastic along with being user friendly. 

growth of paper packaging

Example: A red color paper tray is attached with a brown paper bag, which can be separated to make it a separate tray and serve the food. 

McDonald’s emphasizes on the use of recyclable paper cups in every restaurant. thus aims to use 100% sustainable paper packaging by 2025. 

  • Apple is making a smart choice with phones and paper. 

 The $1.3 trillion company issued its official paper and packaging strategy in 2017, under which they explained the steps and future plans that the company is implementing for the increase in paper usage. 

Apple’s paper packaging strategy works in a closed-loop manner, their paper comes from responsibly managed forests and the paper waste is again recycled to use it in further packaging processes. 

Apple replaced its petroleum-based plastic trays with fiber-based paper trays in the iPhone 7 box. 

This change led to an 84% drop in plastic usage in iPhone 7 as compared to their previous iPhone packaging. The company also made a saving on logistics by reducing the size of packaging.

.

apple paper packaging

  • Amazon went frustration-free

 

The multinational giant came up with a unique concept of frustration-free packaging, this uses 100% recyclable materials and aims to reduce plastic waste. This kind of packaging was introduced to initiate an easy user experience, making it easier for users to open their packages. To achieve sustainable packaging, amazon put a stop on plastic packaging materials.

Amazon is also encouraging its manufacturers to use frustration-free paper packaging. The company is guiding their manufacturers with steps on how to improve their packaging and provide a good customer experience. 

To know more about amazon sustainable link click here

growth of paper packaging amazon

Growth of paper packaging at All Tech Printpack

At All Tech Printpack, we aim to deliver environment-friendly, biodegradable paper packaging at a pocket-friendly cost. 

Click here to read more blog post by All Tech Printpack

Click here to contact us. 

Prachi Vasava

Importance of Printing in Business

Importance of Printing in Business

by | Aug 26, 2020 | Uncategorized

importance of printing in business

 

Importance of printing in business

 

Printing is one of the economic commodities that is accessible with ease. It is also a powerful tool that can push your sales at a profitable level. Along with delivering the best packaging products, we at All Tech Printpack make it our motto to serve our clients with the best marketing tips which can further enhance your field of sales. Below are some major key points about the importance of printing in business, which is a go-to success key of major brands and how the implementation of it can help you dominate the market. Thus every business needs to understand the importance of printing in business and create campaigns. 

 

Brand endorsement 

You create the first impression of your brand through your printed material. Printed boxes, flyers, bags, and other packaging items if done decently, directs your brand in the right direction of growth. Creating a unique image of your brand can be done by printing exclusive designs and drawings on your packaging boxes, flyers, etc. Also, it is important to use high-quality material for your printing requirements. High-quality material will speak volumes for your brand. It shows how much your brand takes customer satisfaction seriously. Good quality material and printing will reflect the standards you have set for the brand. Low-quality packaging can make your brand look cheap. 

 

Customer engagement

When you launch a product in the market, the factor that decides the success rate of your product is customer engagement. What customers are thinking and talking about your brand/products, builds your brand. Hence it is important to keep the customer engagement data in check. One way to increase customer engagement is through printing. According to an article published by FORBES, the customer retention rate is higher in printed materials as compared to digital media. The article also stated that customers are more engaged while reading printed material, unlike websites, which are glanced as little as 15 seconds. Thus advertising your brand through print media builds a sense of trust and triggers interest in your customers. Print media also helps in shaping consumer perception of your brand. Another two major gains you achieve through print media are:

  • Increase in your brand’s credibility.
  • Keeps customers affix to your brand.

 

Save a fortune!

Advertising your brand through print media is cheaper when set side by side with digital media. Advertising your brand through digital media also requires more input and effort. Whereas print media delivers the same result in brand endorsement with not much effort  (because the printing firm takes the responsibility of creating ideas and printing them better than your competitors). Also, the packaging products obtained from the print media has a high shelf life. Thus one-time investment in print media can last for a longer period. 

 

The duty of printing firms is to support and guide their customers with successful marketing campaigns and strategies. And provide support in implementing those strategies, all along the way. We at All Tech Printpack understands the importance of printing in business and stick to our duties, of proving the best to our clients and help them stay afloat in this competitive market. So go ahead and contact us if you wish to make your brand a success. 

to read more blogs by the amazing team of All Tech Printpack, Click here.

 

Importance of colors in Brand

Importance of colors in Brand

by | Jul 25, 2020 | Uncategorized

how color affects your marketing
Businesses as we know, are build and designed to keep customers’ needs and wants to be fulfilled. Most businesses understand the importance of colors for their brand and develop their market strategy accordingly.

Importance of Colors in Brand

Certain marketing gimmicks are also played when it comes to attracting a constant flow of customers.
Human behavior and human psychology play a key role if one wants to understand human perception about marketing.
 
Many studies and experiments are made to understand how businesses can make a profit by deceiving a human’s subconscious mind.
 
With the end line of these experiments, it has come into the knowledge that:
thorough knowledge of human psychology does help in the growth of businesses.
Let’s take a look at certain examples to understand how it works :
 
The packaging is an important tool when it comes to assigning a particular image to your brand. Packaging also represents your brand, hence it is important to get it right by all means.
 
We all know that playing with the right colors on your packaging boxes attracts a high percentage of customers but at the same time, it is also very important to choose the color that connects with the customer’s emotions.
Examples stated gives a better understanding of how different colors affects different emotions:
 
 

Red

It is a very powerful and famous color that finds a major penetration in the food brand’s packaging boxes. Red incites excitement and stimulates high energy.
According to the scientists’ Johnson and Clydesdale, adding red coloring to cherry or strawberry flavored drinks, creates a perception in the human brain, that the particular food is sweet. Hence, red is a competent color for the packaging box if you want to sell a product that depicts a sweet taste.
 

Yellow

Yellow is a bright color, grabs attention the fastest. It is also one of the colors that a human brain processes swiftly and has a characteristic that stimulates appetite.
Yellow color also evokes a cheerful and optimistic emotion. The combination of yellow and red color together arouse taste buds. Because of this property, this particular mixture of color is being used by major food brands in their packaging boxes. Eg: Mc Donalds’, Burger King, etc.
 

Green

Green has always been a color that signifies nature and fertility. Associated with being fresh, healthy, organic, it is a good choice in food industry packaging boxes.
If you want to claim that your product contains natural ingredients and emphasize on health benefits, green is your color!
 
 

Conclusion

85% of consumers buy products based on color and display. For example, the purple color always reminds us of the Cadbury chocolate. Hence, the display of the right colors on your packaging box, in accordance with your brand, and human perception is crucial.
 
 
 
Some important key points:
  •  While deciding the color for the packaging box, keep in mind the environment where you are selling the product. And alter according to the cultural and area differences.
  •  Stick to some specific color that represents your brand. This will help you in maintaining the brand’s consistency with the color.
  • Communicate via packaging.

All Tech Printpack understands the importance of color in brand

At All Tech Printpack, we understand the business, so we can help to decide which color is best suited for our client’s packaging needs. So contact us for a free consultation and brand guidance.

 

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