10 amazing packaging trends in 2020

Packaging Trends tell a Story

How to convey a short message through your product? Print a story! Yes, you read that right. And by the story we mean, an illustration that gives customers an in-depth understanding of the message that you want to convey, we at All Tech Printpack have brought you this article 10 amazing packaging trends 2020. Studies show that such deeply illustrated packaging leaves an impression on the customer at the first glance. This helps to attract customers and also helps the customer to remember your product/brand vividly, increasing the chances of them buying the product again.

The butlers’ pantry boxes show a pictorial representation of their pies of different flavors. Luxury fish pie box has an image of a man giving fresh fish platter to the chef, while the vegetarian shepherd’s pie box has an image of a man plucking out fresh veggies from the soil itself. Both the designs tell a story that the butler’s pantry’s pie are made with fresh ingredients with manual human efforts.

The Guatemala coffee packaging tells a story that their coffee beans are freshly hand picked from ( shown with an image of a man) from the coffee plant ( the light and dark green background and a coffee tree) and are perfectly roasted (shown with the image of sun).

Eco Friendly

The world is revolutionizing towards a green, eco friendly and plastic free environment. With the raising awareness, the consumers demand evident recyclable and environment friendly packaging. To meet the consumers demands, major industries are making sure their packaging is plastic free or made with nature friendly components. The key is to smartly represent eco friendliness of your product/packaging through smart designs.

Roberts bread indicates green packaging with 100% recyclable printed in green color background.

Doodles and art

Doodles and art adds an extra attractive feature when done right on the packaging. A particular doodle or art, related to your brand can help attract more customers and serves as a unique identity mark for your brand.

Chaayos introduced a special immunity chai kit for boosting immunity against covid. To gather sales they made a fancy packaging for the same with doodles of herbs and chai cup along with it. Herb doodles on outer packaging sends a clear message to consumers that the chai is made up of ayurvedic herbs which helps fight against covid.

The Jhakaas detergent bar smartly incorporates the doodle of a lady dhobi, depicting her choice is always the jhakaas detergent bar when it comes to washing the dirtiest of clothes.

Unique Packaging Shape

One way to stand apart from your competitors, is to design a unique and a practical shape of your packaging.

Minimalist vs Maximalist

Picking a design for packaging is tricky. Packaging design should not be too less or too much.

A minimalist packaging consists of simpler designs, fewer colors and less wordings. While a maximalist packaging focuses more on details of the subject and compromises of complex design.

This perfect packaging is made by balancing the minimalist or maximalist in a right amount.

The extreme left boxes of m&m’s have maximalist packaging, which when moving from left to right, gets simpler and minimalist.

Typography

Typography on packaging helps to send a brand’s message in a more innovative way. It helps to play with fancy fonts on the packaging, hence making it more interactive and eye catching. It also provides a creative outer appearance to the packaging.

Neutral Tones

Brands nowadays are using neutral colors on their packaging to provide a classy look. Neutral tones are used when one wants the packaging to be simple yet deliver a rich appearance and they are majorly used for makeup and cake boxes.

Die Cut Shape Window

Die cut shape window packaging provides a sense of satisfaction to the consumers as they can see the product from the transparent window. Study shows that consumers invest more into products which can be seen from the outer packaging.

Lately the packaging trends are involving die cut shape windows for the very same reason. Also die cutting is much quicker to implement and gives beautiful appearance to the packaging.

Personalized Packaging

Personalized packaging makes it huge when sold online. According to some studies, people tend to buy items with personalized packaging online more.

Also according to SnackChat UK :

77% paid a premium amount for personalized packaging.

85% millennials are more likely to make an online purchase if it personalized.

Ferrero and Mondelez International made huge sales when they introduced personalized packaging for nutella and toblerone.

Unboxing Experience

The overall user experience with packaging, is built upon the unboxing of the product. If a consumer faces difficulty in opening your package, less are the chances of him to buy your product again. Amazon focused on this vital point and introduced frustration free packaging in 2008 for a smooth unboxing experience.