Years after years, the world has seen benefits of paper packaging and India has sincerely put efforts to get rid of plastic and ditch harmful plastic material that endangers biodiversity. Today, the entire population is aware about the harm plastic usage brings, and several efforts are made to replace plastic with more nature friendly and durable material. One such effort has also been initiated by big beauty brands of India. In this article we will focus on how these major beauty brands are incorporating paper for their packaging needs and the ways in which they are trying to reduce plastic pollution.
“Beauty belongs on the face and plastic belongs to trash!” These major beauty brands are showing the right way to do this. How? Keep reading.
Forest Essential Packaging
Forest essentials has collected all praises from the time it was launched because of their use of only natural elements in their products. They’ve been applying the similar formula for their packaging as well.
Forest essentials uses FSC certified paper for making biodegradable outer packaging cartons.
They replaced their plastic carry bags with canvas bags.
Plastic bubble wrap is replaced with recyclable paper inside the cartons. Paper is a superior replacement for plastic bubble wrap to provide durability while transporting and handling of prodcuts.
Shrink wrapping film usage was put to an end as well.
In order to put a stronger hold on their existing plastic needs, they introduced an offer for the customers.They launched an offer to bring back any five empty bottles of forest essentials products, and in return customers can pick any one 50ml sample from their travel minis, as a complimentary gift.
This smart tactic helped Forest essentials to reduce plastic usage and led to increase in customers.
The Body Shop
Known for their vegan and cruelty free products, the body shop is aiming high to achieve a minimum 75% PCR by 2022.
(Currently this brand has a pcr of 10% .)
To achieve an eco-friendly tag for their brand, the body shop has already introduced the following bottles, made with 75% PCR from June 2019 :
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49 bath and body fragrance shower gel
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27 bath and body fragrance body lotions
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20 face wash, mist, toners
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17 shampoo and conditioners
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6 hand gel cleansers
Nykaa is India’s one of the leading beauty brands and a famous online platform that sells beauty and cosmetic products.
Being India’s largest online retailers of beauty products, nykaa is actively working towards reducing and recycling plastic and plastic waste.
Nykaa has sought help from their customers to help them recycle a large portion of their plastic junk. The customers are provided with three options through which they can help.
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Drop the plastic junk at designated municipal bins.
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Drop it at CPCB designated collection. https://cpcb.nic.in/e-waste/
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Send it to Nykaa warehouse.
Nykaa is also cutting their plastic usage by using reusable and degradable outer packaging for their soaps.
Everyday awareness about the harmful effects of plastic, is forcing consumers to demand for a more sustainable packaging. According to the CEO of forest essentials, India will soon see a revolution in the packaging industry, and the shift is definitely towards paper and biodegradable packaging.
Source:
https://www.thebodyshop.in/
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Prachi Vasava
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