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How to pick the right packaging

How to pick the right packaging

by | Oct 18, 2020 | Uncategorized

How to pick the Right Packaging

In our previous blogs, we’ve stressed enough about the importance of packaging. Custom packaging is a modern tool that helps attract customers. Often many brand owners neglect the importance of custom packaging and get it all wrong, which in return gives them a blow of low sales. In this article, we are going to share a detailed breakdown of tips that one needs to keep in mind before getting custom packaging done. 

Figure out the exact idea of the kind of packaging you want.

There are several factors that are important to recognize while deciding the right custom packaging for your brand. Factors such as durability and shape of the packaging and which paper material is best suitable for your product, a large portion of custom packaging depends on these small factors and in order to pull off a good packaging, it is important to implement them right. 

  • Picking the right suited paper material

how to pick the right custom packaging

  • Shaping and Designing your dream Packaging

 

How to give a perfect shape and design to your packaging box? Contact All Tech Printpack and you’ll know. 

Keeping puns aside, the shape and design of your packaging do attract customers if done right. It’s common sense that one cannot use an oddly shaped box to serve and deliver a perfectly shaped product. The key is to make sure that the customers do not face difficulty in carrying or opening the package. The more frustration the customers face while dealing with the packaging, the less are the chances of them buying the product again. 

When it comes to picking a design, novelty and practical designs go hand in hand. The current customer trend shows the inclination towards fancy yet intelligent designs. Designs create an impression about your brand impression in the customer’s head. Understanding human psychology, major brands spend a fortune in getting their brand design right. For a simple design like Pepsi’s logo, the brand spent a whopping $1 million to create it. 

https://medium.com/@inkbotdesign/top-10-most-expensive-logo-designs-rebrands-ever-402ea80d8f0b

growth of paper packaging

Example: A red color paper tray is attached with a brown paper bag, which can be separated to make it a separate tray and serve the food. 

McDonald’s emphasizes on the use of recyclable paper cups in every restaurant. thus aims to use 100% sustainable paper packaging by 2025. 

  • Know your audience

To attract a wide range of audiences, it is important to be informed about their market areas. https://en.wikipedia.org/wiki/Market_area

Create packaging that serves the audience belonging to both, niche and mainstream markets. https://www.ukessays.com/essays/marketing/niche-market-and-mainstream-market-marketing-essay.php#:~:text=A%20niche%20market%20is%20a,specific%20segments%20of%20the%20population.&text=In%20a%20Mainstream%20Market%2C%20products,available%20to%20the%20general%20public.

 

In addition to this, the information that you print on your packaging also serves as a helping hand in attracting more crowds. 

 

            

picking up the right packaging

Learn how to Pick the right packaging at All Tech Printpack

Our printing firm All Tech Printpack is equipped to serve you with all the above custom packaging requirements and much more. 

To get more insights on packaging read our blogs

Growth of Paper Packaging Industry

Importance of colors in Brand

Kindly visit or contact us to know more. 

Growth of Paper Packaging Industry

Growth of Paper Packaging Industry

by | Sep 4, 2020 | Uncategorized

Growth of paper packaging.

When the world is inching towards new revolutions, every business is adapting the latest trends. The paper packaging industry has shown exponential growth over the period of the last few decades. It is used as an alternative to various packagings such as plastic packaging, metal packaging and glass packaging as it turns out paper packaging is quite inexpensive and environment friendly. 

The current market demands an eco-friendly packaging that suits the customer’s needs. Keeping this in mind, many big brands are shifting toward paper packaging. 

We at All Tech Printpack, Chandigarh strive to provide insights about paper packaging keeping the client’s interest in our mind.

In this article, we’ll tell you about some of the major brands and companies which have initiated paper packaging in their day to the day supply chain and how they are observing a tremendous growth in paper packaging in sales. 

  • L’Oreal knows the science of innovation! 

L’Oreal has the crown of the world’s largest cosmetic company apart from delivering uncompromising products, this cosmetic brand is putting the same efforts to raise creativity in its packaging, taking along the ‘go green’ motto. 

Seed Phytonutrients a division of L’Oreal USA, started paper packaging for their shampoos and conditioners. They made waterproof bottles for shampoo and conditioner from recycled and compostable paper. The company is managing its industrial waste by introducing paper made bottle pump!

Giving their green initiative a start from their shampoo and conditioner bottles, the company is setting goals to introduce more paper for its packaging in the coming years.

Get the in-depth analysis of their paper packaging at allure.

growth of paper packaging loeral

  • Mcdonald’s topping their game in food and paper usage.

 

 With 38,695 restaurants worldwide, McDonald’s is making a huge impact by reducing the usage of plastic.

They use FSC (Forest Stewardship Council) certified 8500 tons of paper packaging every year in Taiwan alone. 

Mcdonalds introduced paper bag-tray packaging in 2015 which was designed to reduce the usage of plastic along with being user friendly. 

growth of paper packaging

Example: A red color paper tray is attached with a brown paper bag, which can be separated to make it a separate tray and serve the food. 

McDonald’s emphasizes on the use of recyclable paper cups in every restaurant. thus aims to use 100% sustainable paper packaging by 2025. 

  • Apple is making a smart choice with phones and paper. 

 The $1.3 trillion company issued its official paper and packaging strategy in 2017, under which they explained the steps and future plans that the company is implementing for the increase in paper usage. 

Apple’s paper packaging strategy works in a closed-loop manner, their paper comes from responsibly managed forests and the paper waste is again recycled to use it in further packaging processes. 

Apple replaced its petroleum-based plastic trays with fiber-based paper trays in the iPhone 7 box. 

This change led to an 84% drop in plastic usage in iPhone 7 as compared to their previous iPhone packaging. The company also made a saving on logistics by reducing the size of packaging.

.

apple paper packaging

  • Amazon went frustration-free

 

The multinational giant came up with a unique concept of frustration-free packaging, this uses 100% recyclable materials and aims to reduce plastic waste. This kind of packaging was introduced to initiate an easy user experience, making it easier for users to open their packages. To achieve sustainable packaging, amazon put a stop on plastic packaging materials.

Amazon is also encouraging its manufacturers to use frustration-free paper packaging. The company is guiding their manufacturers with steps on how to improve their packaging and provide a good customer experience. 

To know more about amazon sustainable link click here

growth of paper packaging amazon

Growth of paper packaging at All Tech Printpack

At All Tech Printpack, we aim to deliver environment-friendly, biodegradable paper packaging at a pocket-friendly cost. 

Click here to read more blog post by All Tech Printpack

Click here to contact us. 

Prachi Vasava

Importance of Printing in Business

Importance of Printing in Business

by | Aug 26, 2020 | Uncategorized

importance of printing in business

 

Importance of printing in business

 

Printing is one of the economic commodities that is accessible with ease. It is also a powerful tool that can push your sales at a profitable level. Along with delivering the best packaging products, we at All Tech Printpack make it our motto to serve our clients with the best marketing tips which can further enhance your field of sales. Below are some major key points about the importance of printing in business, which is a go-to success key of major brands and how the implementation of it can help you dominate the market. Thus every business needs to understand the importance of printing in business and create campaigns. 

 

Brand endorsement 

You create the first impression of your brand through your printed material. Printed boxes, flyers, bags, and other packaging items if done decently, directs your brand in the right direction of growth. Creating a unique image of your brand can be done by printing exclusive designs and drawings on your packaging boxes, flyers, etc. Also, it is important to use high-quality material for your printing requirements. High-quality material will speak volumes for your brand. It shows how much your brand takes customer satisfaction seriously. Good quality material and printing will reflect the standards you have set for the brand. Low-quality packaging can make your brand look cheap. 

 

Customer engagement

When you launch a product in the market, the factor that decides the success rate of your product is customer engagement. What customers are thinking and talking about your brand/products, builds your brand. Hence it is important to keep the customer engagement data in check. One way to increase customer engagement is through printing. According to an article published by FORBES, the customer retention rate is higher in printed materials as compared to digital media. The article also stated that customers are more engaged while reading printed material, unlike websites, which are glanced as little as 15 seconds. Thus advertising your brand through print media builds a sense of trust and triggers interest in your customers. Print media also helps in shaping consumer perception of your brand. Another two major gains you achieve through print media are:

  • Increase in your brand’s credibility.
  • Keeps customers affix to your brand.

 

Save a fortune!

Advertising your brand through print media is cheaper when set side by side with digital media. Advertising your brand through digital media also requires more input and effort. Whereas print media delivers the same result in brand endorsement with not much effort  (because the printing firm takes the responsibility of creating ideas and printing them better than your competitors). Also, the packaging products obtained from the print media has a high shelf life. Thus one-time investment in print media can last for a longer period. 

 

The duty of printing firms is to support and guide their customers with successful marketing campaigns and strategies. And provide support in implementing those strategies, all along the way. We at All Tech Printpack understands the importance of printing in business and stick to our duties, of proving the best to our clients and help them stay afloat in this competitive market. So go ahead and contact us if you wish to make your brand a success. 

to read more blogs by the amazing team of All Tech Printpack, Click here.

 

Importance of colors in Brand

Importance of colors in Brand

by | Jul 25, 2020 | Uncategorized

how color affects your marketing
Businesses as we know, are build and designed to keep customers’ needs and wants to be fulfilled. Most businesses understand the importance of colors for their brand and develop their market strategy accordingly.

Importance of Colors in Brand

Certain marketing gimmicks are also played when it comes to attracting a constant flow of customers.
Human behavior and human psychology play a key role if one wants to understand human perception about marketing.
 
Many studies and experiments are made to understand how businesses can make a profit by deceiving a human’s subconscious mind.
 
With the end line of these experiments, it has come into the knowledge that:
thorough knowledge of human psychology does help in the growth of businesses.
Let’s take a look at certain examples to understand how it works :
 
The packaging is an important tool when it comes to assigning a particular image to your brand. Packaging also represents your brand, hence it is important to get it right by all means.
 
We all know that playing with the right colors on your packaging boxes attracts a high percentage of customers but at the same time, it is also very important to choose the color that connects with the customer’s emotions.
Examples stated gives a better understanding of how different colors affects different emotions:
 
 

Red

It is a very powerful and famous color that finds a major penetration in the food brand’s packaging boxes. Red incites excitement and stimulates high energy.
According to the scientists’ Johnson and Clydesdale, adding red coloring to cherry or strawberry flavored drinks, creates a perception in the human brain, that the particular food is sweet. Hence, red is a competent color for the packaging box if you want to sell a product that depicts a sweet taste.
 

Yellow

Yellow is a bright color, grabs attention the fastest. It is also one of the colors that a human brain processes swiftly and has a characteristic that stimulates appetite.
Yellow color also evokes a cheerful and optimistic emotion. The combination of yellow and red color together arouse taste buds. Because of this property, this particular mixture of color is being used by major food brands in their packaging boxes. Eg: Mc Donalds’, Burger King, etc.
 

Green

Green has always been a color that signifies nature and fertility. Associated with being fresh, healthy, organic, it is a good choice in food industry packaging boxes.
If you want to claim that your product contains natural ingredients and emphasize on health benefits, green is your color!
 
 

Conclusion

85% of consumers buy products based on color and display. For example, the purple color always reminds us of the Cadbury chocolate. Hence, the display of the right colors on your packaging box, in accordance with your brand, and human perception is crucial.
 
 
 
Some important key points:
  •  While deciding the color for the packaging box, keep in mind the environment where you are selling the product. And alter according to the cultural and area differences.
  •  Stick to some specific color that represents your brand. This will help you in maintaining the brand’s consistency with the color.
  • Communicate via packaging.

All Tech Printpack understands the importance of color in brand

At All Tech Printpack, we understand the business, so we can help to decide which color is best suited for our client’s packaging needs. So contact us for a free consultation and brand guidance.

 

Paper Packaging as a Marketing Tool

Paper Packaging as a Marketing Tool

by | Jul 2, 2020 | Uncategorized

paper packaging as a marketing tool

Paper Packaging as a marketing tool

When the world is heading towards the 4th industrial revolution, the paper packaging industry is also being used as a marketing tool to increase sales. From time to time, this industry has been on a rise because of creative innovations brought by people and technology.

A Brief History of Paper Packaging

The paper packaging industry is one of those few industries that managed to emerge out from the great economic depressions. According to the Bloomberg sources, the paper and board industry was more than 300 billion US $, which grew to more than 350 billion US $ in 2017. The Paper and board industry also turned out the highest packaging demand material and held the highest gross collection as compared to the other products such as plastic and metals.
 

Impact of COVID on Paper Packaging Industry

  • Due to the COVID-19 crisis, many industries are facing it hard to keep a stronghold in the markets and few are on the verge of collapsing.
  • Certain industries including the paper packaging industry will survive and will emerge out with a new outlook. For a business person, it is important to make sales along with customer satisfaction. 
  • To follow the customer’s need for strict hygiene and to avoid the risk of any further mayhem many paper packaging manufactures and traders are shifting their business to online platforms and are making sales through the digital market. Thus giving a chance to the companies to reach a bigger audience also client interactions have shifted from physical to virtual through video calls and emails.
  • Many industries base their sale on the presentation of product packaging. Therefore, a lot of attention is given to the design and aesthetics of the packaging. One of the branches of design and looks is paper-based packaging which provides an amazing aesthetic to the product.
  • Also Paper also being eco friendly and cheap, is the most suitable option for packaged goods. Implementing a graphic design or grasping the right shade of color, is easily possible through the paper.

Increase in Paper Packaging

  • Due to many advantages, major industries are inclining towards the use of paper packaging for their products. Certain big companies are looking at the paper as a new source for flawless advertising.
  • For example, there is a high demand for corrugation boxes in the liquor industry. The surface of corrugated boxes helps with easy cutouts. Execution of designs and twisted fonts is not burdensome. Corrugation boxes are also reliable to lift a hefty amount of weight. And considered as a safe material for carrying and packing liquor bottles.
  • Paper packaging is being used as a crowd-pleaser even in wedding management companies while printing wedding cards. Planking down fancy innovative designs and wide colors is the top quality of the paper. Which gives paper packaging a lion’s share for wedding invites.

All Tech Printpack uses Paper Packaging as a Marketing tool

At All Tech Printpack, Chandigarh we design and print paper-based packaging. We are equipped with high-end printing machinery and other packaging machinery to give you the desired result. We excel in food packaging, manufacturing of cake boxes, cake bases, paper bags, paper carry bags, paper napkins wedding boxes. So contact us for such great packaging ideas.
To read more blogs by All Tech Printpack. Click here
Paper Packaging vs Plastic packaging

Paper Packaging vs Plastic packaging

by | Jun 22, 2020 | Uncategorized

In this article, we will discuss the crux of paper packaging vs plastic packaging

Ongoing trends in paper packaging vs plastic packaging

With the ongoing trend and more government restrictions, the survival of plastic in the packaging industry is on a brink!
The many benefits of paper and paper products over plastic, are well known to everyone.
Paper and paper products being more nature and user friendly, the graph of ongoing demand for paper packaging is only rising stable high.
The plastic manufacturers and users are facing everyday difficulties due to very low market demand and supply chain.
The market scenario changes every day depending on the user demands.
The current market scenarios are pushing in for more paper packed products because of consumer awareness about the ill effects of the plastic.
Also, with the rising environmental issues about the use of plastic, the government authorities all around the world are putting larger restrictions on plastic products.
Not only plastic but the banning of certain other products like thermocol is also considered by the authorities.
The government of all major economies is encouraging the use of paper packed products.
Resulting in a negligible consumption of plastic products.
 

The appearance of paper packaging vs plastic packaging

Talking about the appearance of the packaging, paper packed products hold higher ground as compared to the plastic.
The finishing and desired color output on the package can earn wings only with the use of paper.
Paper packaging provides an easier base for a detailed description of the product if you desire to.
Giving an attractive outer representation to the consumer about the product holds a clear possibility with the use of paper.
Paper provides a smooth base for implementing complicated designs. This particular property, plastic fails to deliver.
Also, some plastics do not allow the right shade of color to appear on the final package bag.
Hence, paper packed products are very much suitable if one wants to draw ideas with the perfect color and shape on their packed products and make a hit with more consumers.
 
There are particular paper categories adopted by the industries which are being put to use more. They are:
 

1) Kraft paper

 

2) Duplex board

 

3) SBS board

 
Let’s take a look at each of the above-mentioned categories in detail.
 

Kraft paper

 
  • When we talk about the strength and durability of the paper, kraft paper outstands all the available paper categories.
  • Due to its high resistance strength, kraft paper emerges as a suitable contender to provide a protective layer.
  • Such a protective layer helps protect the items of the box when they are being packed and shipped.
  • The production of kraft paper takes place from recycled waste, making it chemical-free, unlike plastic.
  • While plastic production comes to pass with the use of lots of toxic chemicals, making it very harmful for human use.
  • Making of gift wraps, school book covers, and high-quality boxes require the use of kraft paper.
 

Duplex board

 
  • This paper category provides a water-resistant surface and is also used to provide a glossy sheen to the package.
  • It also provides a clean printing surface, making it easier to print fancy designs on the package.
  • The usability of duplex board paper is more in producing garment and shoeboxes and also medicine boxes.
 
 

SBS board

 
  • With a low stiffness ratio, SBS paper provides a very flexible surface to customize and to work with.
  • The most important benefit of the SBS board is that it has no smell to it, making it suitable for cosmetic and pharmaceutical packaging. SBS makes a good choice for high-speed printing.
  • Whereas any plastic category does not provide a good surface to do a high-speed printing of several designs and drawings.
 
 
 
 
paper packaging vs plastic packaging
 The graphical pie chart shows the marketing share of different packaging materials in the food packaging industry.
 
As this pie chart depicts, paper and board packaging hold the largest market share of 34 percent for packaging material while rigid plastic holds a market share of 27 percent.
 
The market share of plastic packaging has been on a decline over the years while the market share of paper and paper board packaging has been increasing due to eco-friendly government policies.
 

As discussed in the article paper packaging vs plastic packaging we at All Tech Printpack-Chandigarh provide pragmatic paper packaging solutions. We have carved a niche for ourselves over three decades providing customized paper packaging solutions along with commercial printing.

In conclusion, the future of the paper packaging industry looks colorful and laminated.

To read more articles by All Tech Printpack, Click here.

– by Prachi vasava

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