How to pick the Right Packaging
In our previous blogs, we’ve stressed enough about the importance of packaging. Custom packaging is a modern tool that helps attract customers. Often many brand owners neglect the importance of custom packaging and get it all wrong, which in return gives them a blow of low sales. In this article, we are going to share a detailed breakdown of tips that one needs to keep in mind before getting custom packaging done.
Figure out the exact idea of the kind of packaging you want.
There are several factors that are important to recognize while deciding the right custom packaging for your brand. Factors such as durability and shape of the packaging and which paper material is best suitable for your product, a large portion of custom packaging depends on these small factors and in order to pull off a good packaging, it is important to implement them right.
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Picking the right suited paper material
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Shaping and Designing your dream Packaging
How to give a perfect shape and design to your packaging box? Contact All Tech Printpack and you’ll know.
Keeping puns aside, the shape and design of your packaging do attract customers if done right. It’s common sense that one cannot use an oddly shaped box to serve and deliver a perfectly shaped product. The key is to make sure that the customers do not face difficulty in carrying or opening the package. The more frustration the customers face while dealing with the packaging, the less are the chances of them buying the product again.
When it comes to picking a design, novelty and practical designs go hand in hand. The current customer trend shows the inclination towards fancy yet intelligent designs. Designs create an impression about your brand impression in the customer’s head. Understanding human psychology, major brands spend a fortune in getting their brand design right. For a simple design like Pepsi’s logo, the brand spent a whopping $1 million to create it.
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Example: A red color paper tray is attached with a brown paper bag, which can be separated to make it a separate tray and serve the food.
McDonald’s emphasizes on the use of recyclable paper cups in every restaurant. thus aims to use 100% sustainable paper packaging by 2025.
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Know your audience
To attract a wide range of audiences, it is important to be informed about their market areas. https://en.wikipedia.org/wiki/
Create packaging that serves the audience belonging to both, niche and mainstream markets. https://www.ukessays.com/
In addition to this, the information that you print on your packaging also serves as a helping hand in attracting more crowds.
Learn how to Pick the right packaging at All Tech Printpack
Our printing firm All Tech Printpack is equipped to serve you with all the above custom packaging requirements and much more.
To get more insights on packaging read our blogs
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