Importance of colors in Brand

Businesses as we know, are build and designed to keep customers’ needs and wants to be fulfilled. Most businesses understand the importance of colors for their brand and develop their market strategy accordingly.

Certain marketing gimmicks are also played when it comes to attracting a constant flow of customers.

Human behavior and human psychology play a key role if one wants to understand human perception about marketing.

Many studies and experiments are made to understand how businesses can make a profit by deceiving a human’s subconscious mind.

With the end line of these experiments, it has come into the knowledge that:

thorough knowledge of human psychology does help in the growth of businesses.

Let’s take a look at certain examples to understand how it works :

The packaging is an important tool when it comes to assigning a particular image to your brand. Packaging also represents your brand, hence it is important to get it right by all means.

We all know that playing with the right colors on your packaging boxes attracts a high percentage of customers but at the same time, it is also very important to choose the color that connects with the customer’s emotions.

Examples stated gives a better understanding of how different colors affects different emotions:

Red

It is a very powerful and famous color that finds a major penetration in the food brand’s packaging boxes. Red incites excitement and stimulates high energy.

According to the scientists’ Johnson and Clydesdale, adding red coloring to cherry or strawberry flavored drinks, creates a perception in the human brain, that the particular food is sweet. Hence, red is a competent color for the packaging box if you want to sell a product that depicts a sweet taste.

Yellow

Yellow is a bright color, grabs attention the fastest. It is also one of the colors that a human brain processes swiftly and has a characteristic that stimulates appetite.

Yellow color also evokes a cheerful and optimistic emotion. The combination of yellow and red color together arouse taste buds. Because of this property, this particular mixture of color is being used by major food brands in their packaging boxes. Eg: Mc Donalds’, Burger King, etc.

Green

Green has always been a color that signifies nature and fertility. Associated with being fresh, healthy, organic, it is a good choice in food industry packaging boxes.

If you want to claim that your product contains natural ingredients and emphasize on health benefits, green is your color!

Conclusion

85% of consumers buy products based on color and display. For example, the purple color always reminds us of the Cadbury chocolate. Hence, the display of the right colors on your packaging box, in accordance with your brand, and human perception is crucial.

Some important key points:

While deciding the color for the packaging box, keep in mind the environment where you are selling the product. And alter according to the cultural and area differences.
Stick to some specific color that represents your brand. This will help you in maintaining the brand’s consistency with the color.
Communicate via packaging.

All Tech Printpack understands the importance of color in brand

At All Tech Printpack, we understand the business, so we can help to decide which color is best suited for our client’s packaging needs. So contact us for a free consultation and brand guidance.

Importance of colors in Brand