Paper Packaging as a marketing tool
When the world is heading towards the 4th industrial revolution, the paper packaging industry is also being used as a marketing tool to increase sales. From time to time, this industry has been on a rise because of creative innovations brought by people and technology.
A Brief History of Paper Packaging
The paper packaging industry is one of those few industries that managed to emerge out from the great economic depressions. According to the Bloomberg sources, the paper and board industry was more than 300 billion US $, which grew to more than 350 billion US $ in 2017. The Paper and board industry also turned out the highest packaging demand material and held the highest gross collection as compared to the other products such as plastic and metals.
Impact of COVID on Paper Packaging Industry
- Due to the COVID-19 crisis, many industries are facing it hard to keep a stronghold in the markets and few are on the verge of collapsing.
- Certain industries including the paper packaging industry will survive and will emerge out with a new outlook. For a business person, it is important to make sales along with customer satisfaction.
- To follow the customer’s need for strict hygiene and to avoid the risk of any further mayhem many paper packaging manufactures and traders are shifting their business to online platforms and are making sales through the digital market. Thus giving a chance to the companies to reach a bigger audience also client interactions have shifted from physical to virtual through video calls and emails.
- Many industries base their sale on the presentation of product packaging. Therefore, a lot of attention is given to the design and aesthetics of the packaging. One of the branches of design and looks is paper-based packaging which provides an amazing aesthetic to the product.
- Also Paper also being eco friendly and cheap, is the most suitable option for packaged goods. Implementing a graphic design or grasping the right shade of color, is easily possible through the paper.
Increase in Paper Packaging
- Due to many advantages, major industries are inclining towards the use of paper packaging for their products. Certain big companies are looking at the paper as a new source for flawless advertising.
- For example, there is a high demand for corrugation boxes in the liquor industry. The surface of corrugated boxes helps with easy cutouts. Execution of designs and twisted fonts is not burdensome. Corrugation boxes are also reliable to lift a hefty amount of weight. And considered as a safe material for carrying and packing liquor bottles.
- Paper packaging is being used as a crowd-pleaser even in wedding management companies while printing wedding cards. Planking down fancy innovative designs and wide colors is the top quality of the paper. Which gives paper packaging a lion’s share for wedding invites.
All Tech Printpack uses Paper Packaging as a Marketing tool
At All Tech Printpack, Chandigarh we design and print paper-based packaging. We are equipped with high-end printing machinery and other packaging machinery to give you the desired result. We excel in food packaging, manufacturing of cake boxes, cake bases, paper bags, paper carry bags, paper napkins wedding boxes. So contact us for such great packaging ideas.
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